Email Marketing Blog

….for another blog? And more specifically a blog about Email Marketing. I have three observations - let me persuade you:

1) Considering that many businesses I know do not use Email Marketing as a part of their marketing strategy, it seems there is some education necessary on the why Email Marketing is a vital - not optional -tool for business.

2) Considering some of the bland and uninteresting Email Marketing that hits my inbox, it seems some ideas and tips on how to create an effective and engaging email campaign are necessary.

3) Considering that even the most effective of Email Marketers is looking for any competitive advantage to build better relationships and make more sales in their business, we can all benefit from our collective knowledge and experience.

From these observations I know that this blog can assist with three aspects of Email Marketing:

Strategy. Skills. Support.  

So if you are lacking in one or more of these areas, then let’s spend some time together learning from each other. And most importantly let’s take some positive action to improve the world’s standard of Email Marketing and communication! 

I hope I have justified myself and this blog’s existence in cyberspace and on your screen!

Now over to you - Where are your biggest Email Marketing challenges? What would you most like to see discussed here?